The Business Of Decoration Previous Page (38)
A decorator of this type cannot manufacture at wholesale and send his goods forth over the country like a wholesale shoemaker. He would lose his distinction very quickly if he were to do this. Nor can he satisfactorily spend his life in personally dealing with the very exacting and detailed demands of individual clients. Some other means must be found for bringing the work of an unusually able man to his public.
It has occurred to me that a feasible method for doing this which is quite in line with the present trend of industry in general would be for the decorator to
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DUTIES AND DIFFICULTIES45
establish his own factory, to work in it, to develop his ideas, to create beautiful things in numbers and then to obtain his outlet for them by means of his own special shops in one city after another wherever a demand might be found. Such a man would have his own personally trained staff of employees who would grow up in his factory with a real knowledge of manufacturing and designing, and these men and women whom he had associated with himself would be sent out to the various branches to take charge. Thus there would be a definite personal contact between the decorator himself and an ever growing public without draining the decorator of his inventiveness and his inspiration by too personal a contact with an often trying clientele. Only thus, I think, can the talented decorator achieve the fullest expression of his art and at the same time a satisfactory and sufficiently widespread commercial success.
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Page 46a
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A group of silk shades for ceiling lights and wall brackets
Page 46b
A large foyer hall treated as a living room.
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PART TWO
CERTAIN SPECIFIC PROBLEMS OF DECORATION
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