The Business Of Decoration Previous Page (34)
Naturally, the decorator is governed in all of this work, in whatever branch, primarily by the financial appropriation of the owner or group of owners in control of the project. In the case of houses and apartments the appropriation may vary according to the client's purse and the decorator's ability to convince him that further expenditure than he originally contemplated will not be extravagance but will be well warranted by a greatly improved result. In the case of shops the owner may be converted to increased expenditure by the belief that this will be made up to him in actual cash returns and this, as every good business man knows, is very often the case. And while it is not wise in a shop to pursue the course of greatest elaborateness, it is very often essential in certain lines of business to install only a very high grade of work. In the matter of stage settings the decorator is himself the architect, for in designing the settings he designs the structure which is to stand on the stage as well as its color scheme and furnishings, and this gives him a signal advantage, for in this field it is generally possible to achieve considerable beauty without any great
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extravagance because it is legitimate to create an effect by the use of materials which would not be justified in a private dwelling and which merely simulate those finer things which would generally be insisted upon in a home. This question of effect is a rather interesting one in connection with decoration, for it comes up constantly in everything but the very finest work. It is a question of how far the decorator is justified in urging his client to buy only the best. That is, there is some doubt whether the most expensive things, even if they are in excellent taste, invariably create the most satisfactory effect.
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